"Amazon Introduces Rufus: The AI Shopping Assistant for Mobile App Users"

Amazon has introduced Rufus, a generative AI-powered shopping assistant available in beta on the Amazon Shopping app, designed to answer customer questions, provide product comparisons, and make recommendations based on conversational context. Rufus is trained on Amazon's extensive product catalog, customer reviews, and web information, aiming to improve the ease of product discovery and decision-making for customers. It allows users to conduct general product research, shop by occasion, compare products, seek recommendations, and ask specific product-related questions. Customers can provide feedback to help improve Rufus, and Amazon plans to progressively roll out the feature to more U.S. customers in the coming weeks.