Amazon Developing AI Chatbot for Enhanced Website Search Experience

Amazon is planning to incorporate a conversational chatbot informed by artificial intelligence (AI) into the search experience on the e-commerce giant’s website. The move is aimed at keeping pace in the generative AI arms race and ensuring that customers searching its platform have access to similar tools to those that Microsoft and OpenAI have deployed with ChatGPT and Google’s Bard, among others. Amazon is significantly investing in generative AI across all of its businesses.