"AI's Impact on Google's Search Trustworthiness: A Lady Gaga Query Case Study"

Google's new generative AI-infused Search Generative Experience (SGE) is an experiment that aims to provide direct answers to queries at the top of the page, potentially altering the way people access online information. The evolution of Search has significant ramifications for businesses relying on Google for traffic and ads, with potential revenue losses and changes to digital business models. SEO experts and businesses are closely monitoring SGE developments, as Google aims to balance user satisfaction with the need to drive traffic to publishers. The tool has shown improvements in sourcing information and providing more links to outside sources, but concerns remain about the impact on website traffic and the future of online search.