"AI-Powered Shopping: Boosting Sales and Transforming Gift-Giving this Holiday Season"

Artificial intelligence (AI) is expected to have a significant impact on holiday shopping, influencing $194 billion in global online holiday spending, according to Salesforce. While most of the AI's influence will be behind the scenes, helping retailers with tasks like inventory management and personalized marketing, there are glimpses of AI-powered tools that enhance the shopping experience. These include virtual try-on features for clothes, personalized gift suggestions, and AI-driven search and discovery features. However, the full potential of AI in transforming the shopping experience is yet to be realized, with retailers still in the early stages of testing and learning.