Prime Video Ultra charges $4.99/month for ad-free, 4K streaming

TL;DR Summary
Starting April 10, Amazon’s ad-free Prime Video will be rebranded as Ultra at $4.99 per month, making 4K/UHD streams exclusive to Ultra. Ultra adds up to five simultaneous streams and 100 downloads, Dolby Vision HDR and Dolby Atmos; Prime subscribers without Ultra will get Dolby Vision (1080p) back later with other upgrades (downloads and streams increasing). This is part of a broader wave of streaming price hikes.
- Amazon Prime Video nearly doubles the price to go ad-free and stream 4K video The Verge
- Prime Video’s Ad Free subscription becomes Prime Video Ultra for $4.99 a month About Amazon
- Amazon to hike price of ad-free Prime Video tier by $2 a month CNBC
- Amazon Hikes Price and Rebrands Prime Video’s Ad-Free Tier The Hollywood Reporter
- Subscribers to Amazon Prime Video with ads lose 4K support on April 10 Ars Technica
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