"Lionel Messi's Inter Miami Jersey Features Cruise Operator Logo"

1 min read
Source: CNBC
"Lionel Messi's Inter Miami Jersey Features Cruise Operator Logo"
Photo: CNBC
TL;DR Summary

Inter Miami's soccer jerseys will now feature the logo of Royal Caribbean International as the club's main sponsor, replacing crypto investment firm XBTO. The Florida-based cruise operator announced a "multiyear partnership" with the team, aiming to leverage the popularity of Argentinian superstar Lionel Messi ahead of the upcoming MLS campaign. This move marks a shift away from the crypto industry in Miami, following similar changes in the city's sports arena naming rights.

Share this article

Reading Insights

Total Reads

0

Unique Readers

1

Time Saved

2 min

vs 3 min read

Condensed

82%

40372 words

Want the full story? Read the original article

Read on CNBC