The Twitter Verification and Subscription Dilemma

Only 3% of legacy verified Twitter accounts have subscribed to Twitter Blue, despite Elon Musk threatening to remove their blue checkmark badges if they didn't pay. The subscription service has barely crossed the 500,000 subscriber threshold, with half of paying subscribers having fewer than 1,000 followers. Musk has pushed for users to subscribe via Twitter's website at $8 per month instead of the mobile price of $11 in order to avoid the revenue share with Apple. However, ad spend is down 89% compared to before Musk acquired the company.