Elon Musk's Twitter Troubles: Losing Users and Spreading Misinformation

Since Elon Musk bought Twitter and rebranded it as X, the platform has experienced a significant decline in daily active users, losing approximately 13% of its user base. The rebranding to X only accelerated the decline, with the remaining daily users engaged similarly as before but the overall pool shrinking. Musk's changes to the app, including privileging ChatGPT influencers and overhauling verification into a paid feature, have contributed to the decline. Additionally, Meta's Twitter clone Threads has failed to take advantage of X's troubles, with stagnant engagement and little migration.