"Target's Genius Strategy: Best Deals and Discounts at Circle Week 2023"

Target has devised a clever strategy to compete with Amazon's Prime Day by offering a week-long shopping event called "Circle Days" without charging a membership fee. Unlike Amazon and Walmart, Target's membership program, called Circle, is free and offers rewards such as 1 percent cashback on future purchases. By eliminating the need for a paid membership, Target aims to attract customers without forcing them to choose between Prime and Circle. This approach allows Target to tap into the Prime Day frenzy while also building customer loyalty in the long run.