FTC Exposes Kochava's Troubling Data Broker Practices

Mobile data broker Kochava has failed to prevent the Federal Trade Commission (FTC) from exposing its alleged unfair use and sale of sensitive data without consent. The FTC claims that Kochava's database contains a vast amount of identifying information about consumers, including their movements and personal details. Kochava's products allow advertisers to target individuals based on specific characteristics and attributes, invading consumers' privacy and causing substantial harm. The FTC alleges that Kochava could implement privacy safeguards but actively promotes its data as a means to evade consumers' privacy choices.