"Reviving Iconic Watches: LVMH's Reinvented Pieces and Bulgari's Return"

LVMH is targeting a share of the $30 billion luxury watch market with a new watch division and higher-priced models, aiming to capitalize on the growing interest in high-end mechanical watches among millennials and Generation Z. The luxury giant's watch division, which includes brands like TAG Heuer, Hublot, and Zenith, posted $11.8 billion in sales in 2023 and is led by Frederic Arnault. LVMH is focusing on innovation, materials, and designs, with a particular emphasis on women's watches and high-end limited editions, as it seeks to attract the wealthiest consumers and VIP collectors.