Hyatt Expands Luxury Market with Mr. & Mrs. Smith Acquisition.

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Source: View from the Wing
Hyatt Expands Luxury Market with Mr. & Mrs. Smith Acquisition.
Photo: View from the Wing
TL;DR Summary

Hyatt is acquiring Mr. and Mrs. Smith, a booking platform and collection of over 1500 independent luxury and boutique hotels, which roughly doubles Hyatt's footprint with high-end properties around the world. The deal is expected to close this quarter, and while it's not yet clear what earning, redemption, elite status accrual, or on-property benefits will look like, this is a huge coup for Hyatt as a booking platform.

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