Hilton to Launch Low-Cost Extended Stay Brand Amid Economic Uncertainty.

1 min read
Source: One Mile at a Time
Hilton to Launch Low-Cost Extended Stay Brand Amid Economic Uncertainty.
Photo: One Mile at a Time
TL;DR Summary

Hilton plans to launch a new budget extended stay hotel brand, which will be at "the lower end of midscale," below Home2 Suites. The new brand will combine the benefits of an apartment and a hotel, and will have an average length of stay of 20-30 days. Hilton's focus lately has been on lower-end brands that are higher margin. The new brand would be lower end than Home2 Suites by Hilton.

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