Porsche’s 2025 sales dip: 911 still shines as Europe’s combustion era winds down
TL;DR Summary
Porsche’s 2025 global sales fell about 10% to 279,449 as Europe’s shift away from combustion models and softer Taycan demand offset the continued strength of the 911 (over 50k sold). The US remained the largest market, while Europe saw rising electrified deliveries. Management flags a 2026 focus on “value over volume” and is phasing out the combustion versions of the 718 and Macan, with new GT3-style and EV-focused models in the pipeline.
- Record 911 sales failed to save Porsche in 2025 PistonHeads
- Porsche suffers biggest sales fall since 2009 Financial Times
- Porsche Deliveries Fall on China Woes and Model Gaps The Wall Street Journal
- Porsche delivers 279,449 sports cars to customers in 2025 Porsche Newsroom
- Seeing more new Porsche cars around Atlanta? There’s a reason. AJC.com
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