"The Future of Flavor: McCormick's Prediction for Menu Domination in 2024"

McCormick & Company, the top-selling maker of seasonings and spices, has named tamarind as its 2024 "Flavor of the Year." Tamarind, a tangy and sour flavor, is predicted to dominate restaurant menus and cookbooks, reflecting the trends of tangy and sour foods, modernized regional dishes, and over-the-top takes on childhood favorites. McCormick's team of chefs and food technologists identified tamarind through a 9-month process of researching trending flavors worldwide. The company is partnering with Black Tap Craft Burgers to feature tamarind in milkshakes, burgers, and fries, while also offering a Mexican-influenced seasoning online for home chefs to experiment with.