"The Future of Flavor: McCormick's Prediction for Menu Domination in 2024"

McCormick & Company, the top-selling maker of seasonings and spices, has named tamarind as its 2024 "Flavor of the Year." Tamarind, a tangy and sour flavor, is predicted to dominate restaurant menus and cookbooks, following the trends of tangy and sour foods, modernized versions of regional dishes, and over-the-top takes on childhood favorites. McCormick is partnering with Black Tap Craft Burgers to feature tamarind in milkshakes, burgers, and fries, while home chefs can experiment with tamarind using McCormick's Mexican-influenced seasoning.