"End of an Era: Fruit Stripe Gum Discontinued After 50 Years"

Ferrara, the Chicago-based confectioner, has discontinued the iconic Fruit Stripe gum after more than 50 years, citing changing consumer preferences and purchasing patterns. Known for its short burst of flavor, the rainbow-colored gum with wavy zebra stripes and five different flavors has sparked nostalgic tributes on social media. Despite its disappearance from store shelves, consumers may still find remaining inventory in stores, while some are turning to online platforms like eBay to purchase the discontinued gum and related paraphernalia.