"Fintech 50 2023: The Future of Payments and Personal Finance with Newcomers and Debuting Founders"

Nine payments companies, including newcomers GlossGenius and Mudflap, made Forbes' Fintech 50 2023 list, up from six in 2022. Fintech startups are racing to incorporate more useful functions beyond online payment processing into their offerings, with the aim of enabling non-financial businesses to do more at the point of sale. The big kahuna of payment processing, Stripe, remains the most valuable private fintech in the US, while GlossGenius and Melio have ridden the embedded finance trend to $360 million and $4 billion valuations, respectively.