"Analyzing the Investment Potential of Alphabet Stock in 2024"

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) experienced significant stock price movement in 2023, from a 52-week low to a high by year-end, driven by AI advancements and its dominant market position. In 2024, Alphabet faces challenges including the phasing out of third-party cookies in Chrome ("Chrome-ageddon") and an ongoing antitrust lawsuit over Google's search engine practices. Despite these issues, Alphabet's strong Q3 financials, the growing digital advertising market, and potential in AI suggest that the stock could be a compelling long-term investment. However, investors should note that Alphabet was not listed among The Motley Fool's top 10 stocks to buy now.