"Southwest Airlines Soars with Inflight Shark Week Content and Popular Promotions"

Southwest Airlines will offer special Shark Week programming on its flights for the 10th consecutive year, as part of a partnership with Discovery Channel. In addition to the inflight content, Southwest is organizing shark-themed pop-up events at airports in Atlanta, Dallas, and New York. The airline previously featured shark-themed Boeing 737s and partnered with FlightAware to track these jets. Shark Week, which aims to educate viewers about sharks, will run from July 23 to July 29 on Discovery Channel.