"AMC's Strategy Shift: Navigating Box Office Slump and Debt Challenges"

AMC Entertainment, the world's largest cinema chain, is facing challenges from streaming services and a disappointing box office. To aid its recovery, AMC is diversifying its in-theater offerings, cutting deals with musicians for concert films, and launching its own branded concession-stand snacks and merchandise. The company is also adding higher-end viewing experiences and closing, renovating, or relocating theaters. Despite a box office slowdown, AMC's profits are up, and it plans to sign more deals with musicians for concert films in the future.