"Protect Yourself: Avoid Amazon Prime Day Scams"

As Amazon Prime Day begins, experts are warning consumers to be cautious of scams targeting online shoppers. Scammers often impersonate companies like Amazon and other major retailers, increasing phishing attempts during significant sales events. Common scams include fake delivery scams, email phishing, and fake websites that resemble legitimate shopping destinations. Experts advise consumers to be wary of unsolicited calls or emails asking for payment information or login credentials, as reputable businesses would not request such details in that manner. Counterfeit products and fake reviews are also a concern, with counterfeit items becoming increasingly difficult to detect. Amazon has reported taking action against millions of phony products and fake reviews, but consumers are urged to remain vigilant and report any scams or counterfeit products they encounter.