For Job Seekers Over 40, Prioritizing Over Passion Is Key

An executive career coach advises job seekers over 40 to prioritize their '3 C's'—culture, compensation, and challenge—over passion, to better align with employer needs and avoid long-term unemployment. She emphasizes understanding personal priorities, solving urgent employer problems, and reframing the job search to focus on value and ROI, rather than just personal passion or goals.