"Trump's Media Platform Faces Financial Uncertainty Amid Stock Slump"

1 min read
Source: Fortune
"Trump's Media Platform Faces Financial Uncertainty Amid Stock Slump"
Photo: Fortune
TL;DR Summary

Former President Donald Trump's social media company, Truth Social, is not relying on traditional performance metrics and its auditor has expressed doubt about its ability to continue as a going concern due to low revenues and high losses. The company's regulatory filing revealed that it has not used metrics such as monthly active users and is not prioritizing traditional key performance indicators (KPIs) at this early stage of development. Despite disclosing about 9 million sign-ups, the company's stock tumbled after reporting a $58.2 million loss on revenue of $4.13 million. The company aims to rival liberal media and compete with tech giants, but its auditor's report raises concerns about its future viability.

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