"Netflix to Discontinue Basic Ad-Free Plan, Hinting at Price Increases"

Netflix is discontinuing its basic ad-free subscription plan, with existing subscribers facing a price increase before the plan is phased out. The streaming service will offer three plans: Basic with Ads, ad-free Standard, and Premium, along with an optional extra member fee for sharing accounts. Netflix is also expanding into live sports programming and video games, with plans to stream a tennis match and WWE content, while emphasizing the entertainment value of its offerings.