Lululemon Teams Up with NFL for Official 32-Team Apparel Collection
TL;DR Summary
Lululemon has partnered with the NFL and Fanatics to launch its first line of NFL fan apparel, including clothing for all 32 teams, available starting October 28, as part of its strategy to expand beyond yoga and attract new customers.
- Lululemon to Sell NFL Apparel for First Time in Fanatics Deal Bloomberg.com
- Lululemon is partnering with the NFL to release apparel for all 32 teams CNBC
- Lululemon Athletica, NFL Launch Team-Branded Apparel Collection The Wall Street Journal
- Lululemon partners with NFL to launch officially licensed apparel for all 32 teams Fox Business
- Lululemon partners with NFL to release apparel collection Yahoo Finance
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