"Japan's New Toy-Like Truck Hits the Market"

Kei trucks, small Japanese vehicles known for their toy-like appearance, are gaining popularity in the U.S. as an affordable and practical alternative to larger, more expensive trucks. Despite legal and regulatory challenges, their utility, efficiency, and unique charm have attracted a dedicated following, with enthusiasts creating online communities and using them for various purposes, from business to personal use. However, experts doubt they will become mainstream in the U.S. due to cultural preferences for larger vehicles and safety concerns.