"Li Auto Sets March Launch for Its First Electric Mega MPV with Extended Range"

Li Auto has postponed the launch of its first battery electric vehicle, the Li Mega MPV, to March 1, 2024, after initially planning a December launch and late February delivery. The delay comes as the company faces competition from Xpeng's X9, which has garnered significant attention and over 30,000 pre-orders, and concerns over safety following recent fatalities involving Li Auto models. The Li Mega, priced under RMB 600,000, lacks features such as one-piece die-cast technology and rear-wheel steering, which are highlighted in Xpeng's marketing for the X9.